Why create business websites
We have talked a lot about creating mobile apps for your business and about business models to make it profitable. However, you may not be at that point yet because you haven’t got a website for your company yet. There is no doubt that it is more urgent to create websites for companies than to get directly involved in mobile development.
In fact, every business is a world, but at Yeeply we like to recommend and advise you honestly. So if you need a web first instead of an app we will tell you. But where do you find the best web development companies?
To save you headaches, we want to make it clear why you should go for business websites. Let’s see the reasons and let’s make sure you get what you need first and then we’ll see how to create business websites from scratch.
Why make a website for business
We can think of many reasons and particular situations in which to create websites for business. But here we summarize the main advantages. The reasons why to bet first on the web.
- Online reputation. The first reason to create a website for companies is to generate an online reputation. It has been said for some years that if you are not there, the Internet does not exist. This is especially true since we carry our smartphones in our pockets and can consult practically everything in a few moments. Creating a website for a business bets credibility and a good brand image to customers.
- Presentation of services. It is also a good option to present your services and/or products in detail. A good showcase for your business, whether digital or with a physical headquarters.
- Attract new customers and generate sales. It is undoubtedly a good option for attracting new customers through the Internet, to make yourself known and even boost sales (from an e-commerce for example).
Regarding what we were saying, the web is still a priority over the app for many businesses. Although the data indicate that users navigate more from mobile devices and report from their smartphones the conversion to ‘desktop’.
The first step to create your website
Well, decided, let’s create those business websites to help grow your company. The first step will be to define well what we are going to do with our website, what content it is going to show, the type of website and the technology we will use.
Depending on our company and our resources we will choose a type of technology to create business websites. A small online store is not the same as a large marketplace that manages hundreds of users.
Tools and technologies to create websites for companies
As we said before, the choice of technology is essential when creating a website for companies. We must take into account our type of website in order to make the right choice. If you want a static page with a blog you will need one thing, and if it will be an online shop your options will be different. Let’s start…
Create your website with WordPress
It is a simple and agile way to create a website. Currently there are many templates that can fit us to apply it to our business. However, it is highly recommended that you customize your WordPress.
One out of four websites are made in WordPress so many sites can have the same template you choose and you will surely be interested in differentiating yourself from your competition.
In this sense, having a WordPress programmer or a web designer with knowledge of this tool may be a good option.
Opting for Woocommerce or Prestashop
Or any other tool for online stores like Magento or Shopify. They are tools for managing online stores and we can classify them according to the volume of your store and its specifications.
They are undoubtedly the best tool if you have an online store, the easiest way to upload and remove products, control the SEO and the most promotional part of your website.
Of course there are many other tools you can use to create your websites. In this interesting article by Rohit Uttamchandani you can have a quick look.
Custom web development
If your business website requires very particular specifications and actions that cannot be achieved with this type of tool, you will need a custom web development. In these cases it is important to have a technological partner, even more so than in the two previous cases, to carry it out.
In this way you will be able to count on a web developer but also on experts in web design, to define a unique web page. And oriented to achieve your goals.